Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. But why is that so? Google ADX.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Smart-Hub

JUNE 11, 2024

The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

SEO 52

SEO Ad Exchange Audience Affiliates 52