Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. Ever since it came out in 2014, header bidding has been gaining popularity among publishers in all industries. What Is Video Header Bidding? But why is that so? Get Started.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Lemonads

SEPTEMBER 10, 2020

AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads! Not only providing PPC and CPM but also by their unique ads which are in the form of widgets, displayed as part of the content that is related, banners, and hybrid ads !

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Native Advertising Advertising CPC Banner 52