Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. Why is supply path optimization important?

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. a legacy data analytics, and software service company founded in 1969, acquired LiveRamp in 2014. If the publisher is targeting individuals, Neustar will create a Fabrick ID for each individual in the household.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69