InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile. There are several reasons that contribute to this perception.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

OCTOBER 17, 2014

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Types of Ads That Can Be Managed Programmatically. Advanced Tracking Ability. 1) Single Grain.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. a legacy data analytics, and software service company founded in 1969, acquired LiveRamp in 2014. If the publisher is targeting individuals, Neustar will create a Fabrick ID for each individual in the household.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69