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Top Companies in the In-Game Advertising Industry

Clearcode

Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded: 2014 Headquarters: Schiphol-Rijk, Netherlands Specialties : Games Advertising, Social Games, Mobile Games, AdTech. Supersonic Studios.

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Building Great Brands in the Mobile Age

InMobi

The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising. eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. In-game ads : These are ads placed within video games.

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?Brands, unwrap your holiday season gift!

InMobi

of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.

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Supply-Path Optimization: 3 Strategies for Success

Smart-Hub

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads!