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News Aggregator SmartNews Launches US Ads Business

Adweek

ads business Tuesday. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Japan-based news aggregator SmartNews is launching a U.S. The company was founded in 2012 in Japan and came to the U.S. Now, armed with 10 million monthly active users in the U.S., the company is building.

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Apple Gains Ground While Android Pushes To 50% Share Globally On The InMobi Ad Network in Q2 2014

InMobi

Today we released our Q2 2014 Network Research , which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter.

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Sports and Media apps scored over Gaming apps during Football World Cup 2014

InMobi

The best team won the Football World Cup 2014. Sports app consumption saw a 60% surge worldwide on the InMobi ad network, while media & video apps experienced a 49% increase. The graph below indicates the % change in app consumption during the 2014 Football World Cup.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

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California’s Do Not Track Disclosure Bill

All About Advertising Law

As of January 1, 2014, California law requires operators of websites and online services to publicly disclose how they respond to “do not track” (dnt) signals, though the exact requirements vary depending on whether an entity is a first party ( e.g., web publisher) or third party ( e.g., ad network). Next Steps.

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InMobi Ad SDK 440 now supports Google’s New Advertising ID

InMobi

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

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65. Adam Singolda – the tabula rasa of Taboola

Paleo AdTech

The company went from almost no revenue in 2011 to $200M in 2014 and is on track to $2 billion by 2024 or so. The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting. So Taboola functions like a performance ad network.

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