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This report features global and regional data from the InMobi AdNetwork in 2014. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (ClickThroughRates).
“Native advertising is non-obtrusive, contextual and places the user experience first,” Ryan explained as he showed illustrative examples of how the ads work with the platform, not outside of it. Native ads show a 50% increase in click-throughrates.” Pats on the back GMIC.
What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-ThroughRate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?
The display prospecting campaign served to approximately 5 million people, achieving a click-throughrate of 1.79%, which is well above the industry average of 0.1%. The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota.
.” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. 2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. Let’s enjoy our money, not worry about it.
Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other adnetworks, clicking the ad content won’t get redirected to another page. TripleLift transforms images with web content into ads.
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