Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Paleo AdTech

MARCH 17, 2023

From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley. Ari n’apparait pas dans celui-ci.)

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

AUGUST 7, 2024

Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. ” Korrelate suspended operations in 2014, at which point it was down to single-digit clients. ”

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Paleo AdTech

DECEMBER 10, 2023

From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley. Ari n’apparait pas dans celui-ci.)

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52