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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

This report features global and regional data from the InMobi Ad Network in 2014. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Trending Creative Formats Video, Native, and Rich media creative ad units showed a phenomenal rise in engagement.

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55. Ari Paparo – influencing DoubleClick, Beeswax and more

Paleo AdTech

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture. Ari n’apparait pas dans celui-ci.)

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55. Ari Paparo – influencing DoubleClick, Beeswax and more

Paleo AdTech

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture. Ari n’apparait pas dans celui-ci.)

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.

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