AdExchanger
NOVEMBER 30, 2023
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.
Brid.tv
NOVEMBER 4, 2022
If the publisher has their own ad server , the server compares this bid to any direct deals or private marketplace deals. The HTML player serves the video ad to the user. For example, the publisher might not have an ad server, which means that that part of the process simply doesn’t happen.
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Paleo AdTech
AUGUST 7, 2024
At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.
VideoWeek
JUNE 14, 2023
The company sells advertising while acting as an intermediary between advertisers and publishers, which allows it to control “both sides of the ad tech market,” said Margrethe Vestager, European Commissioner for Competition. According to the Commission, Google has abused its dominant position in digital advertising since 2014.
Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.
Clearcode
FEBRUARY 15, 2022
You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. FatTail integrates CRMs, BI platforms, financial systems, ad servers, and buying systems to provide a comprehensive platform for publishers. Optimize advertising campaigns.
Paleo AdTech
DECEMBER 10, 2023
In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).
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