Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

VideoWeek

JUNE 16, 2023

If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. LiveRamp is a data enablement platform headquartered in San Francisco. a legacy data analytics, and software service company founded in 1969, acquired LiveRamp in 2014. Is it interoperable? Acxiom Corp., and other products.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” Sherman joined the business in 2014, and leaves to become a full-time marketing and communications professor. “My

GDPR 64

GDPR Cookies Agency Ad Tech 64