Paleo AdTech

DECEMBER 10, 2023

For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) The vision was to focus on the ad world’s data layer, rather than its endpoints (publishers, content). In 2010, Tom and Vivek Vaidya co-founded Krux. Vivek had been the first person hired at Rapt, as an engineer.)

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Later, in August 2014, Kanary NEST was acquired by Gravity4 — an AdTech company based in Silicon Valley. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Digital Remedy

JULY 5, 2023

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. 6/2/2023. “US

Conversion 52

Conversion Ad Space Impressions Audience 52

Paleo AdTech

APRIL 4, 2023

For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) The vision was to focus on the ad world’s data layer, rather than its endpoints (publishers, content). In 2010, Tom and Vivek Vaidya co-founded Krux. Vivek had been the first person hired at Rapt, as an engineer.)

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Clearcode

FEBRUARY 15, 2022

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Founded: 2014 Headquarters: Seattle, Washington. Operative created a cloud-based order management system for ad revenue. Placements.io

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Header Bidding Waterfall Before header bidding, the programmatic advertising ecosystem included the waterfall or daisy chaining technique to auction off the ad spaces. These ads are either obtained via programmatic guaranteed or preferred deals.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Types of Ads That Can Be Managed Programmatically. Higher Returns on Investment. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52