Paleo AdTech

DECEMBER 10, 2023

“This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) Literally … So we just learned, right?

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. GPT calls the Google Ad Manager ( ad server ) and sends the secured bids for secondary auction.

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Header Bidding Ad Server Ad Exchange Ad Inventory 52

Paleo AdTech

APRIL 4, 2023

“This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) Literally … So we just learned, right?

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Types of Ads That Can Be Managed Programmatically. Programmatic CPM ranges from $0.5

Agency 52

Agency Advertising Retargeting Conversion 52