Automatad Inc.

JANUARY 31, 2022

Furthermore, ad tech executives are skeptical that the Topics technology could prohibit advertisers from executing ad-targeting precision that third-party cookies ensured. Even the difference between ‘Sports’ and ‘Hockey’ can be the difference between worthless and worthwhile for the digital marketer,”. – Karl A.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.

MarTech 106

MarTech Conversion Rate Conversion Ad Targeting 106

Paleo AdTech

DECEMBER 10, 2023

So the team rebuilt the tech stack and delivered a proto-DMP, capable of developing targeting insights based on first-party databases (such as Delta’s SkyMiles accounts) and using those insights for website personalization, landing-page personalization and then ad targeting. [x+1]

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

So the team rebuilt the tech stack and delivered a proto-DMP, capable of developing targeting insights based on first-party databases (such as Delta’s SkyMiles accounts) and using those insights for website personalization, landing-page personalization and then ad targeting. [x+1]

Media 40

Media Click Through Rate Rich Media Ad Server 40

Automatad Inc.

JANUARY 24, 2022

The commerce side of the business was expanded as Leaf Group acquired Satchi Art in 2014, and Society6 in 2013. A group of Democrats has proposed the ‘ Banning Surveillance Advertising Act (BSAA)’ that prohibits advertisers and other companies from practicing personalized or targeted ads.

Advertising 52

Advertising SEO Pop-Up Electronics 52

Digiday

DECEMBER 19, 2022

million in 2014 to 13.8 This registration strategy offers two solutions: It increases total traffic to help support the publication’s ad revenue and the additional first-party data from free accounts is useful to the publication for honing its ad targeting or providing additional monetizable audience data points.

Audience 69

Audience Finance Impressions Entertainment 69

InMobi

JANUARY 18, 2015

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. Wearables were the most heavily talked about gadgets in 2014. Targeting will grow to be determined by actual user preferences and controls.

Video Ads 52

Video Ads Ad Targeting SEO Media 52