VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

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Exchange Wire

NOVEMBER 6, 2024

TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [.]

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The Ad Tech Blog

SEPTEMBER 6, 2023

The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). The progress was deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation).

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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Digiday

AUGUST 6, 2023

When it comes to digital advertising, ad-blockers have often been at odds with the ad-tech world. Often portrayed by trade groups as a threat to the ad-funded economy, ad-blockers users conversely see them as heros for data privacy and user experience. before Google acquired the startup in 2014.) “I

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Ad Monsters

JULY 8, 2022

Change is inevitable, especially in the ad tech space which is constantly developing new systems to improve itself. A new wave of experimental ideas is washing over the ad tech industry that many believe will ultimately have a great impact on the open web. . The first era of the internet was created in the 90s.

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More About Advertising

FEBRUARY 22, 2016

The most likely predators are said to be Omnicom, which tried to pull off a $35bn merger with Publicis back in 2014, and Japan’s Dentsu. Dentsu used.

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More About Advertising

JANUARY 19, 2017

There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.

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Agency Ad Tech Finance 74

Digiday

JULY 26, 2022

Sovrn has raised $36 million, an investment that comes as many heed choppy economic forecasts and suspend earlier plans to back ad tech, a sector that was white-hot among financiers just a year ago. And there are few sectors of the media industry where that dynamic is more clearly on display than ad tech.

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Ad Tech Ad Ops Finance Marketing 69

VideoWeek

JUNE 3, 2024

The contextual ad tech firm has been building out its TV advertising business over the last few months, launching its Contextual TV product in March to provide contextual targeting on CTV ad buys. Beachfront was founded in 2007 as a mobile ad platform with headquarters in New York City.

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Media Ad Tech Mobile Ads Cookies 64

VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

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Ad Monsters

MAY 16, 2023

If you’ve ever had the opportunity to bump shoulders with Don Valdez, then you already know that he is a chill guy who knows his stuff when it comes to ad tech. However, long before his ad tech career Valdez credits his experience as a Marine as the first place he learned what being a true leader was.

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Real Estate Ad Tech Ad Ops Advertising 98

VideoWeek

JANUARY 8, 2024

Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. The Australian TV market has a reputation for being an early adopter in programmatic TV.

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VideoWeek

JANUARY 18, 2024

percent, which is the key figure used by the Bellwether to assess the health of the market, was the highest since Q2 2014. Meanwhile 11.3 percent of panellists said their budgets fell. The net balance of +14.7 The results for Q4 extended a growth streak (where this net balance is positive rather than negative) to 11 consecutive quarters.

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More About Advertising

JUNE 25, 2020

Prior studies by the WFA (2014). The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher.

Media 64

Media Advertising Ad Tech Finance 64

InMobi

NOVEMBER 12, 2014

The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising. eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. billion for radio.

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Exchange Wire

OCTOBER 11, 2022

MINT, azienda meneghina fondata nel 2014 e oggi tra i principali attori globali del mercato madtech, annuncia l’ingresso nel team di Salvatore Internullo, con il ruolo di chief growth officier. Salvatore Internullo è responsabile della gestione della crescita e dell’attuazione della [.].

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InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. As more innovators enter this space, they will address challenges such as the nature of the ad format and scalability.

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Exchange Wire

OCTOBER 11, 2022

MINT, a major global player in the madtech space founded in 2014 and headquartered in Milan, Italy, announces the entry of Salvatore Internullo as its new chief growth officer. . Salvatore Internullo will be accountable for managing the growth and the implementation [.].

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Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

Ad Tech 52

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More About Advertising

FEBRUARY 27, 2017

New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and repeat use of apps is stalling with installations down five per cent in the period. Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps?

Ad Tech 45

Ad Tech Finance Media Advertising 45

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Ever since it came out in 2014, header bidding has been gaining popularity among publishers in all industries. But why is that so?

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Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. in 2014, and fluctuating slightly up and down in ensuing years and most recently at 19.4% Why fear it?

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Agency Media Retargeting CPM 76

More About Advertising

DECEMBER 17, 2023

Previous studies from the World Federation of Advertisers (WFA) in 2014, the ANA in 2017 and ISBA in 2020 and 2022 described the dramatic loss of value that … The post Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem first appeared on More About Advertising.

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Display Advertising Advertising Ad Tech Finance 45

Exchange Wire

JUNE 13, 2024

World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. The post “Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time appeared first on ExchangeWire.com.

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Ad Tech Advertising 40

More About Advertising

FEBRUARY 3, 2016

per cent increase on 2014. London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5

Media 40

Media Advertising Marketing Ad Tech 40

Paleo AdTech

DECEMBER 10, 2023

He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. ” — and eventually founded a startup advisory/capital firm called Catalyst S+F, where he played short-term CMO roles for startups such as Kenshoo, Turn, MediaMath and RedAril.

Agency 52

Agency Data Management Platform Media Marketing 52

InMobi

AUGUST 11, 2021

.” To see this dynamic in action, consultants at McKinsey analyzed the profit and market cap of the top 25 global telcos and the eight most profitable internet companies in 2014 and then in 2019. While the telcos were in a stronger position in 2014, by 2019 the situation was reversed. Both AT&T and Verizon in the U.S.

Manufacturing 52

Manufacturing Communications Finance Media 52

Smart-Hub

JUNE 11, 2024

The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

VideoWeek

JANUARY 5, 2024

Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. The Australian TV market has a reputation for being an early adopter in programmatic TV.

Ad Tech 52

Ad Tech GDPR Cookies Marketing 52

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. How did VDO.AI start, and how do you now work with advertisers? So we wanted to see how that technology could be used in the open web to help drive publisher revenues, and that idea in 2017 became VDO.AI.

Advertising 52

Advertising Retargeting Ad Tech Agency 52

Digiday

OCTOBER 3, 2022

As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, one of its lesser known properties is serving as an internal “influencer” agency — a model for how to build for the future of media, which is anything but media alone.

Media 69

Media Agency SEO Ad Tech 69

Paleo AdTech

JUNE 15, 2021

He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. ” — and eventually founded a startup advisory/capital firm called Catalyst S+F, where he played short-term CMO roles for startups such as Kenshoo, Turn, MediaMath and RedAril.

Agency 40

Agency Data Management Platform Media Marketing 40

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% – Mike Woosley, COO, Lotame Solutions Inc. ( – Karl A.

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Cookies GDPR Ad Tech Advertising 52

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. It might have done better alone.

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Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. It might have done better alone.

Cookies 52

Cookies Audience Data Management Platform Banner 52