Fuel Lines

NOVEMBER 13, 2015

Paul Roetzer In this session of the Fuel Lines New Business Conference, Paul Roetzer, founder and CEO of PR 20/20 , presented a high-level look at the industry trends driving transformation, and share insights into how advertising, digital, PR and Media agencies can evolve to meet demand and accelerate success.

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Fuel Lines

AUGUST 4, 2016

John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014. John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades.

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Fuel Lines

FEBRUARY 24, 2014

Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. Our research has been featured in Advertising Age, Adweek, CNN, Forbes, Fortune, USA Today, The Wall Street Journal and The Washington Post. 2014 events. This is a guest article written by Jeff Fromm.

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Gods of Advertising

DECEMBER 23, 2014

However you look at it, 2014 was the year of being offended. Humiliated them anyway. Which was deeply sad, funny and troubling all at the same time. Those emails were priceless. Undermining a company not so much. In big ways (Black Lives Matter) and in myriad small ways (U2 forcing an album upon us), America got offended. Over and over again.

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More About Advertising

MARCH 2, 2017

Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through Edelman Deportivo, Deportivo being the much-awarded Swedish agency it bought in 2014. Edelman Deportivo will.

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Advertising Agency Finance Media 89

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

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Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. Oracle’s departure from the advertising business leaves a hole, especially for existing customers. Oracle runs on a June 1st fiscal year.

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More About Advertising

NOVEMBER 19, 2024

but here’s one that still resonates with some: Sainsbury’s ‘Christmas is for sharing’ from 2014, the centenary of 1914, from AMV BBDO.

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AdExchanger

NOVEMBER 19, 2024

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.

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Fuel Lines

JUNE 9, 2015

He is author of “101 Contrarian Ideas About Advertising” which became Amazon’s best-selling advertising book. ”, a detailed ‘how-to’ guide for advertising agencies that want to build and deliver smarter pitches and presentations. One which was bought by Microsoft.

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AdPulp

DECEMBER 21, 2014

Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […].

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More About Advertising

JUNE 25, 2020

The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher. Prior studies by the WFA (2014). On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom.

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Media Advertising Ad Tech Finance 64

Digiday

MARCH 20, 2024

Finding the value When Amazon acquired Twitch in August 2014, the livestreaming platform largely justified its billion-dollar price tag for three reasons: its role as the central hub for the online gaming and streaming community, its uniquely powerful livestreaming infrastructure, and its ability to serve advertisements to gamers at scale.

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Ad Monsters

JULY 8, 2022

Web2 is characterized by its interactivity but is dominated by larger companies such as Google and Facebook which own a monopoly on the data surrounding content creation and advertising. . The term Web3 was first used in 2014 by Gavin Wood , a co-founder of the Ethereum blockchain. Web3 and Its Influence on the Advertising Ecosystem.

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AdExchanger

OCTOBER 1, 2024

Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco.

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Digiday

JANUARY 11, 2024

Following its acquisition nearly a decade ago in 2014, Twitch has struggled to consistently turn a profit, publicly jockeying with streamers and influencers over its cut of advertising revenue last year.

Media 96

Media Marketing Advertising 96

Ad Rants

NOVEMBER 7, 2022

Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system. Crafting the perfect GMB posts is essential if you want to advertise your products on Google. Keep your GMB profile information up-to-date.

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Digiday

MARCH 18, 2024

Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. It’s one of the reasons why some might say we were late to the AI conversation,” said Simms, who founded Gale in 2014. Stagwell Inc.-owned For example, he said Alchemy.AI

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Digiday

AUGUST 7, 2024

G2 has been winning championships in games from “Counter-Strike” to “Rainbow Six Siege” since 2014, and already enjoys sponsorships from a smorgasbord of non-endemic brands such as Ralph Lauren and Mastercard. Continue reading this article on digiday.com.

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Gods of Advertising

FEBRUARY 6, 2014

Festival officials have started naming its 2014 jury presidents. Uncategorized Advertising advertising award shows Cannes Cannes 2014 Cannes Gold Lions Corruption in Cannes creativity marketing' I even had a chance to visit the street address where my grandmother lived after World War II. Even when full of people like us.

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VideoWeek

JANUARY 18, 2024

From the IPA’s data, 26 percent of advertisers who were surveyed said their UK marketing budgets grew in Q4 last year. percent, which is the key figure used by the Bellwether to assess the health of the market, was the highest since Q2 2014. There were mixed fortunes for different types of advertising. Meanwhile 11.3

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All About Advertising Law

DECEMBER 19, 2014

On December 17, 2014, the President and various members of his administration announced sweeping changes in the 50-plus year economic embargo against Cuba. President Obama has created a lot of buzz about opening the Cuban market to Americans, but it is a long way from buzz to profits. is illegal).

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More About Advertising

NOVEMBER 23, 2022

Meanwhile the Italians – whose team haven’t made the finals since Brazil 2014 – can only look on. The post Mondelez urges passionate Italian fans to support Canada in the World Cup first appeared on More About Advertising.

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Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Get the daily newsletter digital marketers rely on.

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More About Advertising

APRIL 21, 2015

But Maurice seems determined to have the last laugh, announcing that PG’s revenue surged 32 per cent to $2.24bn in the first quarter of this year against 2014. Some people thought Publicis Groupe boss Maurice Levy was barmy when he bought US and India-based tech consultancy Sapient for $3.7bn last year. Organic growth for the.

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More About Advertising

FEBRUARY 23, 2016

UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on 2014 according to new figures from TV marketing body Thinkbox. What will make Thinkbox’s TV company members just as happy is that online businesses are now the second biggest TV advertising category, spending over £500m.

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AdExchanger

SEPTEMBER 20, 2022

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online.

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InMobi

APRIL 23, 2015

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. Which ad formats work best for different verticals?

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InMobi

SEPTEMBER 30, 2014

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association.

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Martech Series

OCTOBER 11, 2022

Seedtag, the leader in contextual advertising in Europe and Latin America , has strengthened its leadership team by hiring Marcelo Cataldi as Director of Sales and Partnerships in Miami. Marcelo brings extensive experience in the Latin American advertising market.

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Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. PubMatic and GroupM have partnered on a product with cohort-based modeling capabilities for advertisers. As you may have guessed at this point, the blog post doesn’t exist.”

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More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

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Basis

JANUARY 5, 2023

Here’s what to read from the week of 12/30/22 – 1/5/23 to stay ahead of the curve: Google and Meta’s Advertising Dominance Fades as TikTok, Streamers Emerge [:06] . With economic uncertainty still looming, many advertisers are looking for creative and flexible ways to connect with consumers without amping up their budgets.

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More About Advertising

JULY 28, 2015

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on Q1 2014 – while biggest ad broadcaster ITV has just announced profits up 25 per.

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Gods of Advertising

DECEMBER 15, 2014

Anyway, I get to this piece, “The Least Influential People of 2014” and topping the list, at Numero Uno, is “Bono and U2.” Later, “GQ’s exclusive advertising section” pays tribute to the winner of Express’s Back2Business contest, Nick Taranto. I like looking at all the cool s**t men can own, wear and do. More on that later.)

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AdPulp

JULY 23, 2019

Out-of-home advertising is a growing field that is filling an important niche for marketers today. According to Crunchbase, Eaze, a cannabis delivery company founded in 2014 and backed by $51.5 The company can’t advertise through Facebook, Twitter, or Instagram, and neither Apple […].

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AdPulp

AUGUST 7, 2014

— Chris Boyles (@chrsboyls) May 27, 2014. Many lifestyle brands need their own AdPulp—no, not an advertising blog—a deep daily dive into an important topic. — David Burn (@davidburn) August 6, 2014. AdPulp Advertising Content Self-Promotion Social Media' AdPulp is a side-project. I just know you from Ad Pulp.

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