InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 For ad types, there are in-stream, in-banner and interstitial ads. Games are a central setting for mobile video advertising.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

MAY 10, 2021

Our latest partnership with Digital Turbine helps us further this mission by offering publishers access to premium advertising demand on InMobi Exchange through their existing FairBid stack at no additional cost. ” “Digital Turbine has been a key partner for InMobi since 2014. .

Header Bidding 52

Header Bidding Demand Side Platform Fill rate Banner 52

Martech

OCTOBER 31, 2024

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

Marketing 136

Marketing Retail Retargeting Conversion Rate 136

Digiday

NOVEMBER 10, 2022

In 2014, however, the Federal Deposit Insurance Corporation (FDIC), however, axed that activity after it determined Kasasa was a deposit broker, and barred from marketing in that way. It is unclear how much of Kasasa’s advertising budget is allocated to this campaign as Kasasa’s CEO, Gabe Krajicek, declined to share budget specifics.

Banner 64

Banner Brand Awareness Marketing Advertising 64

Lemonads

JUNE 28, 2020

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. So, what is native advertising? In reality, many consumers spot native advertising and like it, or are happy to look past it.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

Banner 52

Banner Mobile Ads Rich Media ROI 52

Single Grain

AUGUST 2, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Alternatively, companies can use Google Ads to advertise and increase their visibility in Google Search. Your business easy to find and contact. Click here to download it for free right now!

SEO 111

SEO Banner Mobile Search Impressions 111

Lemonads

JULY 27, 2020

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

Native Advertising 52

Native Advertising Advertising Conversion Rate A/B Testing 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Clearcode

JULY 3, 2023

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.

Advertising 52

Advertising Pop-Up Banner Audience 52

Paleo AdTech

DECEMBER 10, 2023

Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. That’s the game, just learn fast.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Single Grain

OCTOBER 25, 2022

Simply put, user-generated content is more memorable, authentic and influential than traditional advertising mediums due to the fact that content made by real customers builds massive trust and authenticity. This encourages organic reach, which is a much more cost-effective way to promote your content than paid advertising.

Marketing 94

Marketing Audience Media Retail 94

VideoWeek

DECEMBER 8, 2022

The HbbTV standard plays a major role in addressable TV advertising efforts in several European markets, but in the UK it’s yet to see much use in advertising. As the way in which TV content is made available continues to evolve, this has far-reaching consequences for many parties, including broadcasters, advertisers and viewers.

Non-Profit 59

Non-Profit Advertising Manufacturing Banner 59

Paleo AdTech

APRIL 4, 2023

Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. That’s the game, just learn fast.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. And a new form of programmatic advertising is born, cookie-free, visual and natively integrated into the scene.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. And a new form of programmatic advertising is born, cookie-free, visual and natively integrated into the scene.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Digiday

SEPTEMBER 8, 2022

Digital advertising feels the impact of the economic downturn. One of the larger trends we followed the past couple of months was the macroeconomic headwinds to digital advertising, which was commonly blamed amongst publishers and platforms as the reason their ad revenue was down in Q2. Digital advertising takes a hit.

Media 68

Media Cookies Ad Tech Ad Exchange 68

VideoWeek

JUNE 16, 2023

We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Anheuser-Busch’s pivot helped gain the respect of customers that millions spent on advertising never could have done. Book My Free Marketing Consultation. 2) Single Grain. The Lesson. 6) State Farm.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

FEBRUARY 23, 2022

Bitcoin Marketing Team was founded in 2014 by a team of crypto experts to help cryptocurrency startups. They are Europe's oldest cryptocurrency marketing firm and Google agency partner offering crypto strategic marketing and advertising services. NFT Glossary: Every Buzzword in One Place. 5) Bitcoin Marketing Team.

Agency 52

Agency Marketing SEO Communications 52

Paleo AdTech

DECEMBER 10, 2023

Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? After he sold Modem he went off to live in Patagonia for ten years and sort of disappeared from the industry, so people forget how incredibly charismatic and passionate he was that digital technology was going to change advertising forever.” “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? After he sold Modem he went off to live in Patagonia for ten years and sort of disappeared from the industry, so people forget how incredibly charismatic and passionate he was that digital technology was going to change advertising forever.” “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Advertising to Baby Boomers

JULY 17, 2012

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Banner Ads = Happy Meal Toys…??? There’s a fellow at Forbes who says that banner advertising is now akin to Happy Meal Toys : The New Price Of A Web Ad: Free?

Banner 66

Banner Advertising Education ROI 66

Advertising to Baby Boomers

DECEMBER 7, 2012

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. What is Digital Advertising? I wanted to follow my previous post by posing a tongue-in-cheek question: What is Digital Advertising? So what is Digital Advertising?

Advertising 74

Advertising Native Advertising Education Banner 74

Advertising to Baby Boomers

AUGUST 28, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. The web is dead for advertising/banner ads: 17 July 2012 Banner Ads = Happy Meal Toys…??? Tablets could become a major vehicle for advertising.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

Advertising to Baby Boomers

NOVEMBER 19, 2012

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. But that doesn’t mean the second part follows: The Social Media - WOMM - Web Advertising Posts 02 May 2011 Click this ad. Social Media - WOMM - Web Advertising.

Advertising 63

Advertising Education Banner Marketing 63

Advertising to Baby Boomers

OCTOBER 6, 2011

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Assuming that all you need is a web site, maybe a bit of paid Google Search, maybe some banner ads here and there – and they will come. 06 October 2011. are bounces).

Advertising 40

Advertising Banner Education Marketing 40

Advertising to Baby Boomers

APRIL 29, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection cant even deliver real human audiences.

Advertising 45

Advertising Click Through Rate Education Ad Exchange 45

Advertising to Baby Boomers

MARCH 27, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Social Media - WOMM - Web Advertising. The New Millennium Tales on The Advertising Educational Foundations Must-Read List. In The News : Advertising Age: 50 and Up.

Advertising 40

Advertising Education Banner Marketing 40

Advertising to Baby Boomers

OCTOBER 3, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 September 2012 Twitter & Advertising 27 November 2012 Black Friday, Cyber Monday Surpass One Billion Press Releases 07 December 2012 What is Digital Advertising?

Banner 49

Banner Education eCommerce Advertising 49