Remove 2014 Remove Advertising Remove Native Advertising
article thumbnail

What is native advertising?

Lemonads

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. So, what is native advertising? Native advertising, unlike traditional “look at me!” At least, in theory.

article thumbnail

Introducing the InMobi Chameleon Award for Excellence in Native Advertising

InMobi

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Optimize a Landing Page for a Native Advertising Campaign

Lemonads

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

article thumbnail

FCC Revives Its Own Native Advertising Rule: Sponsorship Identification

All About Advertising Law

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide. It also hints at the possibility that a single ad can result in dual liability for advertisers and broadcasters.

article thumbnail

Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014.

article thumbnail

Three Strikes and You’re Out!: The FTC’s Native Advertising Case Against Lord & Taylor

All About Advertising Law

Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” According to the complaint , Lord & Taylor launched a new Design Lab collection in the fall of 2014. The FTC appears to have thought so too.

article thumbnail

Taboola Review 2022: Advertiser or Publisher? Start Here and Now!

Lemonads

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.