Digiday

OCTOBER 14, 2024

A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such activity. Last week, Zeta Global announced the acquisition of LiveIntent for approximately $250 million, funded with a mix of $77.5

Ad Tech 64

Ad Tech Performance Targeting Media Marketing 64

InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 Marketers need to adapt the length of the video ad to the target platform. Marketers will spend over $1.4

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112