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Calling out GQ magazine on some double-pleated shite.

Gods of Advertising

So, I picked up the latest issue of GQ to read on the plane. Anyway, I get to this piece, “The Least Influential People of 2014” and topping the list, at Numero Uno, is “Bono and U2.” Later, “GQ’s exclusive advertising section” pays tribute to the winner of Express’s Back2Business contest, Nick Taranto. More on that later.)

Fashion 84
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The Future of Podcasting: Where Is It Going Next?

Single Grain

In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasting was humming along until 2014, when the true crime podcast Serial debuted. It’s official.

Pop-Up 111
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Building Great Brands in the Mobile Age

InMobi

Time For Advertisers To Open Up To The Mobile Reality? Although smartphones and tablets have existed as advertising mediums for less than a decade, mobile marketing trends during this period shows a rapid evolution of the advertising landscape. Advertisers spend 17 cents on TV for every hour of consumption by a U.S.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

It's easier to do than advertising. These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). The Realeyes study found that viewers of branded content were 62% more likely to react positively compared to those who watched 30-second advertisements.

Education 140
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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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MALIBU CA: ‘Strategic-Gifting & Marketing’ Leader “Mailbox Power” Lands on Winners ‘PODIUM’ w/ ‘Best-in-Class Software’

Martech Series

Since 2015, Funnel Hacking Live has been bringing together the nation’s top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owner’s level up their marketing. In response to Brunson’s innovative techniques, funnel hacking groups were popping up all over the country to share ideas.

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In-Game Advertising and the Metaverse: Q&A With Clearcode and Super League

Clearcode

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.