InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

APRIL 23, 2015

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? Although smartphones and tablets have existed as advertising mediums for less than a decade, mobile marketing trends during this period shows a rapid evolution of the advertising landscape. Advertisers spend 17 cents on TV for every hour of consumption by a U.S.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Can offer animated and interactive rich media content. Let’s face it. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. hours per day with mobiles and tablets, which together account for 37% of media time - ahead of television, computer usage, print, and radio. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

DECEMBER 2, 2014

This might be seem to be a blink for most people, however, in the world of mobile advertising, this is a marketer’s delight. According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014.

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52