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Rather than selling raw retargeting data, the platform focuses on tracking all touchpoints and following all versions of the buyer’s journey, even the non-linear paths. Benefits of Branch Branch was founded back in 2014, but it has quickly earned a reputation as one of the most reliable deep linking tools on the market.
The percentage of US users using an adblocker grew by 72% since 2014. Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Augmented reality ads.
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