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Gale’s Audience-First Approach Wins ADWEEK’s US Media Agency of the Year

Adweek

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies."

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2014 Outlook Survey: More competition ahead for ad agency new business

Fuel Lines

In a recent survey, 63% of agencies state that there will be more competition for new business. Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing. Guest post written by Mark Sneider, Owner/President of RSW/US.

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Exverus Media’s Talia Arnold on Building the Agency She Always Wanted to Work For

Adweek

PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for.

Agency 284
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Ad Agencies: Guides for Creative and Marketing Salaries

Fuel Lines

For agencies to grow new business, they have to attract and retain talent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff. © 2012 Onward Search .

Agency 278
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2014 The Year of the Social CEO

Fuel Lines

Agency Leadership Fuel for Thought New Business Trends Social Media Andy Polansky CEO of ING Chief Executives Dialogue Magazine IBM Study Michael Gass Peter Aceto Sir Richard Branson social ceo Social Networks Weber Shandwick' You can download a complimentary copy of the December issue.

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Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. It has evolved to become a critical component for agency new business and a significant revenue stream for their clients. My business was made through social media.

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The Indispensable Ad Agency

Fuel Lines

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. More About Paul Paul Roetzer is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012).

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