VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Fuel Lines

JULY 16, 2013

Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my audience get to know me beyond my profession. I recommend and even help promote resources that I feel will be helpful to my target audience. He wanted Suhsi.

Agency 279

Agency Audience Media Communications 279

Fuel Lines

DECEMBER 30, 2016

How a personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. Give your presentations LIFE rather than SUCKING THE LIFE out of your audience. Audience Development Comes Before Business Development. Read more. Read more.

Agency 141

Agency Audience Marketing Media 141

Digiday

OCTOBER 27, 2024

Launched in 2014 by baseball legend Derek Jeter and his business partner Jaymee Messler, The Player’s Tribune was an early herald of a key, long-term shift within sports media — as sports fans focused on individuals over teams.

Media 86

Media Audience Agency Marketing 86

AdPulp

JUNE 26, 2014

Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. — NCAA Baseball (@NCAACWS) June 26, 2014. — NCAA Baseball (@NCAACWS) June 26, 2014. — NCAA Baseball (@NCAACWS) June 26, 2014. — NCAA Baseball (@NCAACWS) June 26, 2014.

Marketing 82

Marketing Communications Media Audience 82

Ad Rants

AUGUST 16, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 130

Advertising Impressions Food Audience 130

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. The platform has helped them crystallize their brand’s look and messaging even while audience outreach and engagement remained focused on Instagram. It was Instagram first.

Entertainment 115

Entertainment Food Communications Audience 115

Martech

APRIL 5, 2022

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. In 2014 it was 76%.) Audience acquisition and loyalty. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Heat Test Report ). A big improvement. Forrester ). Hiring and retention. Deloitte ).

Audience 117

Audience Education Marketing Communications 117

Ad Monsters

MAY 13, 2024

Mind you, she said this back in 2014, when the so-called data revolution was in its heyday. Other studies during that time showed that up to 50% of audience segments for sale failed to reach the target audience. The cookie was never able to live up to its promise , as I wrote in 2022.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

Martech Series

JUNE 23, 2022

280 million currently using Mentimeter’s Audience Engagement Platform globally . Mentimeter, an audience engagement platform (AEP) used by more than 280 million people to transform conventional presentations into interactive experiences, announced a $42 million Series C funding round. “I’m

Audience 81

Audience Education MarTech Communications 81

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. In April 2014, the ride-sharing company, Lyft raised $250 million and, since then, the company has shown immense success over its competitor, Uber. Their website played a critical role in sharing the brand story with the audience. Final Thoughts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

FEBRUARY 10, 2022

Big splash for B2B audiences with monday.com Super Bowl debut. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement. With the Super Bowl, we have that captive audience. We’re talking to the audience like the audience speaks to other people.

Marketing 98

Marketing Conversion Audience Communications 98

Aronson Ads

AUGUST 17, 2023

In March 2014, Google added the acronym E-A-T to their Guidelines. Demonstrating experience on the topic also helps build the author’s credibility in the eyes of their audience. Showing a strong knowledge and understanding of a topic can build trust between the author and audience.

SEO 83

SEO Audience Finance Conversion 83

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. More than 20 million U.S.

Communications 52

Communications Entertainment Conversion Audience 52

Martech Series

JUNE 29, 2022

. “We are thrilled to closely partner with Mavrck to provide creators more opportunities to monetize and partner with brands to grow the connections they have with their audiences,” said Jyri Kidwell, Head of Creative Partnerships at TikTok.

Marketing 88

Marketing MarTech Impressions Communications 88

InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

InMobi

JUNE 11, 2014

FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involved. World Cup 2014: Viewership and Buzz Football is a sport of global interest amongst all demographic groups.

Marketing 52

Marketing Entertainment Audience Media 52

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. More than 20 million U.S. Want a Closer Look?

Communications 52

Communications Conversion Entertainment Audience 52

InMobi

NOVEMBER 10, 2014

InMobi’s latest report - The State of Mobile App Downloads 2014 Q3 answers these and many more questions. When looking to reach your audience, it is imperative that you spend your time and effort when your users are most active. As advertisers worry about their user acquisition strategy, many questions need to be answered.

Communications 52

Communications Audience Advertising Media 52

Martech

MAY 24, 2024

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. ” Here’s a key insight (back to nomenclature). . “There’s always time for adoption,” Jania agreed.

Marketing 112

Marketing MarTech Audience 112

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Advertising Media 86

Single Grain

SEPTEMBER 23, 2020

When I purchased Single Grain in 2014 people called me crazy. Reason 5: Building Audiences. We know how to build an audience — and how important that is. Audience building is crucial for any SaaS company in today’s marketing environment. To prove we know how to build an audience, we undertook a series of challenges.

Agency 98

Agency SEO Marketing Pop-Up 98

Ad Monsters

APRIL 10, 2024

The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?

Cookies 111

Cookies Ad Tech GDPR Retail 111

Martech Series

AUGUST 2, 2022

The organization–founded in 2014 by industry leaders from the online video ecosystem with the intention of solving the technical challenges of streaming video and ensuring online video will continue to flourish–is modifying the name to better reflect its mission.

MarTech 84

MarTech ROI Communications Marketing 84

Gods of Advertising

JUNE 10, 2014

While the commercial was intended for an American audience, we wanted to highlight the client’s authentic Italian heritage by filming the dialog in Italian and using sub titles. The reason cited was that American audiences would be frustrated by having to read. The client vetoed the idea. In fact, they were vehemently opposed to it.

Audience 68

Audience Conversion Advertising Agency 68

Digiday

APRIL 2, 2023

Just look at Microsoft streaming platform Mixer’s failure to bring over large numbers of viewers when it signed exclusive partnerships with top Twitch streamers Ninja and Shroud in 2019: for the most part, their audiences just moved down to the next-most-popular streamers on Twitch rather than leaving the platform altogether.

Impressions 89

Impressions Entertainment Audience Advertising 89

InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 While mobile web has a large number of audiences, native apps are the best way to go for an engaging experience.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Single Grain

JULY 7, 2020

This is TikTok's mission statement , which sums up what they are all about quite nicely: Here's a quick timeline: In August 2014, musical.ly This is the reason it’s an app-only platform, seeing as its core audience is the generation that cannot remember a time before the Internet, computers, and apps (they weren’t born yet!).

Marketing 122

Marketing Audience Media Impressions 122

Chief Martech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months.

MarTech 99

MarTech Marketing Audience Agency 99

All About Advertising Law

JUNE 26, 2014

On June 17, 2014, Senators, staff, and the public were off to see Dr. Oz testify in Washington, and in the eyes of some Senators, this Oz may encourage as many deceptive tricks as his movie counterpart. The members scolded Oz for praising Green Coffee Beans as a “weight loss magic cure,” and other dietary supplements as “miracles.”

Food 74

Food Audience Advertising Media 74

InMobi

APRIL 16, 2015

This, in turn, is driving growth in emerging markets, opening up a wider and eager audience for app developers. These markets with their low smartphone penetration rate boast of an eager audience willing to explore and download mobile apps. Let’s look at how this impacts the app economy of countries around the world.

Shipping 52

Shipping Manufacturing Audience Mobile Ads 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad. The DSP analyzes data associated with the impression.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

JUNE 7, 2022

Since the company’s founding in 2014, Switcher Studio has been helping small businesses and individuals create, edit, and share video content in a professional, polished manner without the need to invest in expensive technology and equipment.

Retail 92

Retail MarTech Audience Marketing 92

VideoWeek

APRIL 8, 2025

StackAdapt was launched back in 2014 by Pecherskiy alongside co-founders Ilda Shar and Yang Han, inspired by Pecherskiy and Shar’s time working on the agency side. “From planning, to creative, to campaign execution, to building audiences, all the way through to measurement, there are many different stages.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

Martech Series

JANUARY 25, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. ClickFunnels was designed back in 2014 by Russell Brunson and his team. No more gambling with their marketing budget. Pay only for qualified leads. The secret?

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94