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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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73 Super Interesting Stats & Facts about Google [Infographic]

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. In 2014, Google built an electric car from scratch that had a range of 100 miles. You will also learn some amazing facts and stats about the tech giant that Google has become.

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An April Fool's Day Prank, But The Future Is Indeed Native Ads

InMobi

This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. Here are some of them: Am I the only one thinking that @inmobi 's announcement that they're ditching banner ads is an elaborate April fool?

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10 things you need to know about mobile marketing

InMobi

Smartphones shipment will cross 1 billion in 2014 Smartphones will outship feature phones for the first time in 2013 Mobile devices rule media consumption Mobile traffic is moving fast, ad-spend to mobile is not Mobile apps have left the mobile web far behind Multiscreening is on the rise Rich media drives consumer engagement Mobile display ads are (..)

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6 tips for creating an engaging mobile video ad campaign

InMobi

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 For ad types, there are in-stream, in-banner and interstitial ads. Marketers will spend over $1.4 billion) and 2018 ($12.71

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The Future of Podcasting: Where Is It Going Next?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcasting was humming along until 2014, when the true crime podcast Serial debuted. As the field continues to grow, so will the opportunities for content creators. Get A Free Consultation.

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New horizons for data-driven direct mail marketing

Martech

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

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