Remove 2014 Remove Banner Remove Click Through Rate
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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. For ad types, there are in-stream, in-banner and interstitial ads.

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How to Uncover Your Competitors’ Content Strategy

Single Grain

Content Explorer has actually been around since 2014, but the company completely revamped it and launched the new version in April of this year. It’s getting a lot of buzz now, and with good reason: Click here to download your free guide right now! Click here to download your free guide right now! Get A Free Consultation.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Standard Banner Ads. Pros of Interstitial Ads.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates. Let’s check some of their ad types!

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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. .” “G.M.

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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. .” “G.M.

Media 40
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Advertising to Baby Boomers: My post this week was written by The.

Advertising to Baby Boomers

Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection cant even deliver real human audiences. The odds of breaking through on YouTube are in the million-to-one range. c) 2003-2014 Chuck Nyren. QR codes are a cruel joke. Boomer Diva Nation.