Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Interstitials’ performance has been reportedly good. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Lemonads

JULY 27, 2020

Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is. Without a landing page, a native advertisement is not far from a traditional display or banner ad, both of which people have largely learned to ignore. That number has likely increased by now, but much confusion remains.

Native Advertising 52

Native Advertising Advertising Conversion Rate A/B Testing 52

Single Grain

OCTOBER 25, 2022

more likely to see UGC as more authentic than brand-created content: Unfortunately, customers are becoming more and more “banner blind” when scrolling through social media. GoPro, one of the best small vlogging/action cameras, was already taking UGC seriously back in 2014 and incorporating it nicely into their marketing campaign.

Marketing 94

Marketing Audience Media Retail 94

Lemonads

SEPTEMBER 10, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

APRIL 28, 2020

It has an overall conversion rate of about 14.7%. In the fourth quarter (as of January 31 2020), Slack’s revenue rose to $181.9 million , a gain of 49% compared to the year-ago quarter, and up 37% from the previous year.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. As of August 2014, Google announced that HTTPS is a ranking signal: Today, HTTPS is the poster child of trust and security, directly influencing the UX and the SEO of a site. Final Thoughts.

SEO 104

SEO Banner Conversion Conversion Rate 104