Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Krux’s go-to-market focused on data sovereignty.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Like Voicea, Rembrand inhabits AI space.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Like Voicea, Rembrand inhabits AI space.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Krux’s go-to-market focused on data sovereignty.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40