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Introducing the InMobi Chameleon Award for Excellence in Native Advertising

InMobi

The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association. This is where native advertising comes in. View The Shortlist For The InMobi Chameleon Award Under Native Advertising

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What is native advertising?

Lemonads

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. So, what is native advertising? Native advertising, unlike traditional “look at me!” At least, in theory.

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How to Optimize a Landing Page for a Native Advertising Campaign

Lemonads

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be. Prove ROI from In-store Purchases Ok, but how do I know it’s working?

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!