2014 Banner Performance Targeting 
InMobi
DECEMBER 24, 2014
billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 Marketers need to adapt the length of the video ad to the target platform. Marketers will spend over $1.4
Clearcode
SEPTEMBER 11, 2023
With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns.
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