2014 Banner ROI 
Martech
OCTOBER 31, 2024
Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. We had to do it really well because direct mail is expensive in terms of media, a thousand times more expensive than a banner ad. Are you a veteran?
InMobi
DECEMBER 30, 2013
With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.
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InMobi
JULY 15, 2014
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.
InMobi
NOVEMBER 12, 2014
eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The best brands will continue to invest in mobile because it guarantees ROI. There are several reasons that contribute to this perception. billion for radio.
Clearcode
SEPTEMBER 11, 2023
With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The inventory can be purchased in real time through a single-user interface.
Lemonads
JUNE 28, 2020
Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. Native Advertising is Affordable Traditional display and banner ads on popular websites will cost a lot of money to run, which smaller businesses simply cannot afford.
Clearcode
JULY 3, 2023
They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI. Michael Sweeney: Yeah, perfect.
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