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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

However, Twitter temporarily blocked Google’s access in 2014, causing a backlash that resulted in Google announcing that they were changing their policy on social signals. By making these reviews even easier to find through social channels, you can simultaneously improve trust and nurture more conversions.

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. Users were able to converse with one another and engage in live video chat thanks to the chat. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

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Facebook Ads E-commerce Case Studies that Increased ROAS

Single Grain

Results: Increased Facebook Reach by 5X Even though SkeletonHD increased its ad spend by 300%, they also: Increased their Facebook reach by 5X Improved their CPM by 15% Increased conversions by 7% Improved engagement by 19% Because of these results, SkeletonHD doubled their overall business revenue. This strategy included no retargeting ads.

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7 Smart Reasons to Include User-Generated Content (UGC) in Your Marketing Strategy

Single Grain

UGC builds trust between brands and consumers because it is, by its very nature, authentic and real. In this sense, it’s not unlike customer reviews and social proof, which both help drive conversions. The Case Study. This will help you get started on the right foot with UGC out of the gate. Final Word on UGC.

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There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. By collaborating with popular TV show hosts, Ellen and Conan, alongside Collegehumor’s YouTube channels PayPal inserted themselves into conversations about the importance of credit card fraud and identity theft. PayPal (@PayPal) September 15, 2014.