Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Advertising Media 86

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. Video on mobile is pretty appealing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

OCTOBER 25, 2022

This means that UGC should be the backbone of your social media marketing strategy to get it into user feeds, where they will see and engage with your brand. GoPro, one of the best small vlogging/action cameras, was already taking UGC seriously back in 2014 and incorporating it nicely into their marketing campaign. The Case Study.

Marketing 94

Marketing Audience Media Retail 94

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MAY 5, 2023

But when they first launched their online store, they had little brand awareness outside their physical location and were experiencing heavy competition. Market Square Jewelers knew that running Facebook Ads was the best strategy, but they knew they would need help.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Ad Beat

JULY 26, 2019

.” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). PayPal (@PayPal) September 15, 2014.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52