Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

FEBRUARY 17, 2020

In 2014, the company leveraged a pop culture phenomenon with a slick branded video. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. 4) HootSuite Leverages Pop Culture with Game of Thrones-Themed Video.

Education 140

Education Pop-Up Entertainment Audience 140

Ad Beat

JULY 26, 2019

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. .” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. Let’s enjoy our money, not worry about it.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

MAY 5, 2023

The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MAY 5, 2023

From their advertising campaign, Market Square Jewelers saw these results: 25,653 clicks 478,928 impressions 5.36% click-through rate 40% sales increase 1,631.63% increase in Facebook Market Square Jewelers achieved these results with a $0.06 cost-per-click and only spending $1,495.88 over the course of six months.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Higher click-through rate (10.6%). Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions. Use A/B testing to experiment with different ad formats, messaging, and targeting options.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

NOVEMBER 20, 2020

It syncs up with Google Search Console and helps you do things that GSC cannot do from an SEO perspective, such as improving the click-through rate of a page by testing keyword changes or meta descriptions and titles: This SaaS tool makes it extremely easy to run A/B SEO tests for specific blog posts on your site.

SEO 52

SEO Agency A/B Testing Marketing 52

Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. In 2020, website security is no longer an option. 35) IoT Advertising.

Marketing 145

Marketing SEO Conversion Audience 145

Advertising to Baby Boomers

APRIL 29, 2013

Then I would’ve added it here: The Social Media - WOMM - Web Advertising Posts But the intrepid Ad Contrarian beat me to it: April 29, 2013 Online Advertisers Getting Hosed Click-through rates are abysmal. The odds of breaking through on YouTube are in the million-to-one range. c) 2003-2014 Chuck Nyren.

Advertising 45

Advertising Click Through Rate Education Ad Exchange 45