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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Get A Free Consultation. The Cliffhanger.

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New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

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Burning Down the House: FTC Accuses HomeAdvisor, Inc. of Deception in Selling Leads for Home Improvement Projects

All About Advertising Law

The FTC alleges that since at least 2014, HomeAdvisor—a popular service that matches service providers with consumers seeking home improvements—made false, misleading, and unsubstantiated claims about the quality and source of leads it sells, and about the likelihood that the leads would result in actual jobs.

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How We Built a B2B SaaS Marketing Agency Unlike Anyone Else

Single Grain

When I purchased Single Grain in 2014 people called me crazy. More SaaS Content : * 3 Steps to Increase SaaS Conversion Rates with Customer Education. * Has lots of potential” was not on their minds when they saw me buy a failing business for $2. Interested in having us grow your SaaS company? Is Netflix a SaaS?

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How to Optimize a Landing Page for a Native Advertising Campaign

Lemonads

Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is. Marketers who do not effectively use a landing page with their native ads are missing out on high conversion rates, which is, of course, the aim of the advertising campaign!

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2014, it had ballooned to more than 4.5