Paleo AdTech

JUNE 27, 2024

The company went from almost no revenue in 2011 to $200M in 2014 and is on track to $2 billion by 2024 or so. It charges a CPC (which varies from pennies to dollars per click) or sometimes a CPM and shares some of the revenue with publishers.

CPC 75

CPC CPM Ad network Entertainment 75

Digiday

MARCH 28, 2023

The very early conversations with the big [agency] four holding companies is trying to figure out a way to create something that’s more like a 52-week framework than just an upfront. To be clear, programmatic has been part of the upfront conversation in recent years. That’s a big change,” said a second TV network executive.

CPM 72

CPM Agency Advertising Conversion 72

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Manual Cost Update In addition to the ability to upload conversions, the manual cost update feature allows users to modify campaign costs directly through the tracker. Let’s explain.

Media 52

Media Affiliates A/B Testing Conversion 52

Digiday

FEBRUARY 22, 2023

In a conversation with Digiday, White discusses how she is approaching Capital B’s continued growth, and how her new role will allow her to contribute more to fundraising conversations — the revenue stream that remains the most significant for the news organization as it enters its second year.

Media 69

Media Non-Profit Conversion SEO 69

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. that assist in maximum conversions. How do you measure conversions? Strategic search for relevant keywords with a focus on conversion. Complete Transparency.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MAY 5, 2023

Results: Increased Facebook Reach by 5X Even though SkeletonHD increased its ad spend by 300%, they also: Increased their Facebook reach by 5X Improved their CPM by 15% Increased conversions by 7% Improved engagement by 19% Because of these results, SkeletonHD doubled their overall business revenue.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Lemonads

AUGUST 18, 2020

The main features of Taboola are: Targeting Segmentation and Retargeting Mobile-ready templates Predictive Engine Always In Control Comprehensive reporting Traffic and conversion tracking Revenue From Native Advertising Maintains Editorial Control Monetizes Your Site Reaches Massive Audiences Content filtering Email automation Now.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52