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The rise of contextual commerce will further determine how and where mobile consumers conduct transactions, leading to higher customer lifetime value and increased sales conversations. Rohit Dadwal, Managing Director, MMA, Asia Pacific Limited “2016 is likely to be known as the year mobile commerce finally became meaningful.
This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.
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