VideoWeek

JUNE 7, 2023

Working with Z1 Tech’s publisher properties back in the day, in around 2014 to 2015 we saw the success YouTube was having with ads – it went from a massive loss making business to a massive profit making business for Google. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV.

Advertising 52

Advertising Retargeting Ad Tech Agency 52

Lemonads

AUGUST 18, 2021

When the right deep linking strategy is in place, users can navigate to and from each realm frictionlessly, increasing the chances of registering conversions and keeping users engaged for longer. Higher Conversion Rates Lastly, research suggests that deep links can have conversion rates 2.5

Conversion Rate 52

Conversion Rate Conversion Affiliates Retargeting 52

Single Grain

MAY 5, 2023

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Lemonads

AUGUST 18, 2020

The main features of Taboola are: Targeting Segmentation and Retargeting Mobile-ready templates Predictive Engine Always In Control Comprehensive reporting Traffic and conversion tracking Revenue From Native Advertising Maintains Editorial Control Monetizes Your Site Reaches Massive Audiences Content filtering Email automation Now.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MAY 5, 2023

Results: Increased Facebook Reach by 5X Even though SkeletonHD increased its ad spend by 300%, they also: Increased their Facebook reach by 5X Improved their CPM by 15% Increased conversions by 7% Improved engagement by 19% Because of these results, SkeletonHD doubled their overall business revenue. This strategy included no retargeting ads.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Apps are simply more engaging.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Lemonads

SEPTEMBER 10, 2020

AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads! Keep in mind that, in the real world, a good testing budget range would be from $500 to $2.000 to find publisher sections that result in a conversion. Retargeting users.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them.

Marketing 141

Marketing Audience Media ROI 141