Clearcode

JUNE 6, 2022

For the most part, this means preventing cross-site tracking — a process used by AdTech companies and social media sites to identify individuals across different websites — by blocking third-party cookies and other known trackers, and preventing device fingerprinting. July 22, 2014. August 6, 2013 . March 7, 2017. May 9, 2018.

MarTech 52

MarTech Cookies Advertising Media 52

VideoWeek

JUNE 3, 2024

Sowing the seeds The acquisition comes ahead of Google’s much-delayed deprecation of third-party cookies, a move expected to drive further CTV spend and adoption of contextual advertising tools. Seedtag has been investing in contextual and AI solutions since 2014, when the company was founded by former Google executives in Madrid.

Media 64

Media Ad Tech Mobile Ads Cookies 64

VideoWeek

JANUARY 8, 2024

Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. The Australian TV market has a reputation for being an early adopter in programmatic TV.

Ad Tech 103

Ad Tech GDPR Cookies Marketing 103

Digiday

NOVEMBER 14, 2022

Back in 2011, Crumbs was selling one million cupcakes a month prior to 2014 when the brand closed, according to Bauer. Now with the use of social media, the company hopes to re-engage the Crumbs fanbase.

Food 69

Food Education Cookies Media 69

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Paleo AdTech

AUGUST 7, 2024

” So Engage was built on the Fidelity-inspired direct mail idea to build anonymous profiles, plus cookies. Engage’s solution for cybertargeting could process log data and online event data — and then create cookie-based profiles to target and measure marketing campaigns and analyze web traffic. ”

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

InMobi

MAY 28, 2015

Our first profoundly successful year in North America materialized in 2014. The year was also exciting because the North America business grew 6X between Q1 to Q4 2014. This means there exists no playbook to consult, no cookie-cutter model to use and definitely no rules to follow.

Finance 40

Finance Cookies Agency Advertising 40

Paleo AdTech

DECEMBER 10, 2023

billion acquisition by Oracle in 2014. emails) and third-party cookies — think large publishers. In 2014, inspired by BlueKai’s co-founder Omar Tawakol , Oracle acquired the company , making it a keystone of the company’s Oracle Data Cloud. One set of partners provided a link between logins (e.g.,

Retail 52

Retail CPM Audience ROI 52

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. And a new form of programmatic advertising is born, cookie-free, visual and natively integrated into the scene.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Digiday

JANUARY 23, 2023

solution (TTD’s proposed post-cookie identifier solution ), and doesn’t leave room for negotiation — they’re simply put forth as take it or leave it. in 2014, and fluctuating slightly up and down in ensuing years and most recently at 19.4% in 2022.

Agency 76

Agency Media Retargeting CPM 76

Basis

JUNE 7, 2023

And while many marketers might wish they could just shake it off (à la 2014 Taylor), the need for privacy-friendly advertising solutions isn’t going anywhere. Who knew third-party cookies could develop such a big reputation? Though there’s a lot of hype around Google, other browsers have long since parted ways with third-party cookies.

Advertising 52

Advertising Pop-Up Cookies Audience 52

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. And a new form of programmatic advertising is born, cookie-free, visual and natively integrated into the scene.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Paleo AdTech

DECEMBER 10, 2023

This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

JUNE 28, 2022

billion acquisition by Oracle in 2014. emails) and third-party cookies — think large publishers. In 2014, inspired by BlueKai’s co-founder Omar Tawakol , Oracle acquired the company , making it a keystone of the company’s Oracle Data Cloud. One set of partners provided a link between logins (e.g.,

Retail 45

Retail CPM Audience ROI 45

Martech Series

OCTOBER 27, 2022

Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. Infobip and Uber have collaborated since 2014, first with SMS and then with number masking solutions, ensuring rider and driver information is protected.

Communications 52

Communications MarTech Cookies Marketing 52

All About Advertising Law

MAY 3, 2021

Q: How does the Digital Advertising Alliance (DAA) program extend beyond cookies and identifiers? So, it was originally assumed that the DAA program would apply to cookies only, but then a web test opt-out tool was made available in 2017 that could send an opt-out request for both cookie-based identifiers and probabilistic identifiers.

Cookies 52

Cookies Advertising Audience Marketing 52

Automatad Inc.

JANUARY 31, 2022

German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Users will get more transparency to see how their data is being accessed, compared to third-party cookies. Podcasts’ ad spending increases by 21% in the U.S.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

All About Advertising Law

NOVEMBER 25, 2014

On November 25, 2014, FDA finalized two rules requiring calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines with 20 or more locations. loaves of bread, bags or boxes of dinner rolls, whole cakes, and bags or boxes of candy or cookies).

Food 40

Food Cookies Retail Entertainment 40

Ad Monsters

MAY 15, 2023

Chao focuses on accelerating business growth and transformation at Insider and developing a healthy advertising ecosystem through partnerships as the industry shifts away from third-party cookies. Director of Sales and Marketing, AdMonsters Justin joined AdMonsters in 2014 as a Sales Director and was initially one of three salespeople.

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Digiday

JANUARY 10, 2023

This is a business that’s been working toward targeting people at scale without the knowledge of the identifiers since 2014 when the company was started. What made you so sure about Ogury’s chances? Back then the business was built on getting full consent from users to use their data for in-app mobile advertising.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

VideoWeek

JANUARY 5, 2024

Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. The Australian TV market has a reputation for being an early adopter in programmatic TV.

Ad Tech 52

Ad Tech GDPR Cookies Marketing 52

Single Grain

MARCH 25, 2020

If you haven't posted any blogs since 2014, people won't trust you. In this example of brands selling chocolate chip cookies, do you see how these headlines have cancelled each other out? You can also build your blog and share your organization’s expertise. If you are an e-commerce store, consider adding trust badges as well.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

MAY 15, 2020

I joined STM in 2014 as a member, wanting to learn more about running paid traffic. Because google is planning on phasing out support for 3rd-party cookies in chrome: [link] Mr. Nana Baffoe from Prosper202 was the one who brought this matter to our attention in his post on STM. I’ve been a full-time online marketer since 2006.

Affiliates 52

Affiliates Marketing Non-Profit Pop-Up 52

Lemonads

JANUARY 21, 2021

ClickFunnels was created back in 2014 by Russell Brunson and his team, turning ClickFunnels into a $100 million year business platform, crossing over 142,000 active members in October 2020. Today, ClickFunnels is software for building sales funnels with many added features, so let’s discover them all!

Affiliates 52

Affiliates A/B Testing Conversion Conversion Rate 52

Digiday

FEBRUARY 22, 2023

“As of today, Safari earns $1 for every $3 that I earn on Chrome, with the same exact footprint and the same exact demand stack,” said Justin Wohl, CRO of Salon, who has been watching this ratio become more and more dramatic since May 2020 when Apple updated its internet browser (Safari) with full third-party cookie blocking.

Media 69

Media Non-Profit Conversion SEO 69

InMobi

MARCH 14, 2022

And so historically, that's how retargeting has worked, similar to how it works on web with cookies. Since their start in 2014, Remerge contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. So knowing this user just by this combination of numbers and letters.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

Single Grain

APRIL 28, 2020

The company remade the Game of Thrones opening credits with the same music, only the animations were made entirely of cookies ( about 3,000 !): In the fourth quarter (as of January 31 2020), Slack’s revenue rose to $181.9 million , a gain of 49% compared to the year-ago quarter, and up 37% from the previous year. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Digiday

APRIL 24, 2023

First-party data reserves are increasingly becoming a crucial selling point to attract advertisers, as privacy concerns and regulations around the use of third-party cookies in programmatic advertising increase. But that longevity and user base hasn’t equaled extensive advertiser investment, according to Digiday’s survey results.

Audience 69

Audience Agency Advertising Ad Exchange 69

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. They’ve been here for nearly two decades, and what they have in common is that people either grew to accept them or hate them.

SEO 52

SEO Ad Exchange Audience Affiliates 52

VideoWeek

AUGUST 19, 2022

VidMob launched in 2014 as a marketplace for video ad creation, matching up advertisers with video creatives in order to put together an ad. VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. This Week on VideoWeek.

Media 52

Media Ad Tech Agency eCommerce 52

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

JANUARY 19, 2023

A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. Join the ranks of nearly 60,000 marketers who have trusted MarTech since 2014 to equip them with the tools and tips they need to power organizational success.

MarTech 117

MarTech Cookies Marketing 117

Martech Series

OCTOBER 28, 2022

In 2014, we started Contrast with the vision of a world where we can trust software with the most important activities of humanity, and along the way initiated several leading open-source projects,” Williams said. These innovations helped lead to the launch of Contrast in 2014 to help large enterprises solve AppSec problems.

Healthcare 85

Healthcare Finance Cookies MarTech 85

Digiday

SEPTEMBER 8, 2022

Google pumps the brakes on removing third-party cookies from its Chrome browser once again. On top of all this, Google once again announced it was pushing back its deadline for removing third-party cookies from Chrome, but for many large publishers, this makes little difference to their ad sales strategy. Labor Day in the U.S.

Media 69

Media Cookies Ad Tech Ad Exchange 69

Martech

APRIL 18, 2024

UA used cookies; GA4 uses modeling to estimate key events. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. UA measured bounce rate; GA4 measures engagement rate. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Conversion 115

Conversion SEO Brand Awareness eCommerce 115