All About Advertising Law

OCTOBER 18, 2016

On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers of 5-Hour ENERGY® for alleged deceptive advertising in violation of the Washington Consumer Protection Act (CPA).

CPA 40

CPA Impressions Advertising Food 40

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe.

Media 52

Media Affiliates A/B Testing Conversion 52

Lemonads

AUGUST 18, 2020

As an advertiser, you would get similar or even better CPA results compared to Facebook, of course, after you carefully optimize. Ready to dive into their pros & cons for advertisers and see if Taboola is the right fit for you? That would be your first white list campaign for sure!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MAY 5, 2023

The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota. The Results The project significantly decreased Vets Now’s average CPA and over generated over 1,200 consultations through paid channels.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MAY 5, 2023

They achieved all of this while spending less than $10 per CPA. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). 1) Single Grain.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

DECEMBER 6, 2019

This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set. .” In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI.

Marketing 145

Marketing SEO Conversion Audience 145