Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. Acxiom Corp., How does it work?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69