Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. The highest bidder will get the impression. connected to the ad server (for example, Google Ad Exchange).

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. This ensures that all parties keep their end of the deal, that the winning bid is served to the end user, and that the publisher gets the promised CPM. So when a user plays a video, the player sends an ad request. But why is that so?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. Literally … So we just learned, right? That’s the game, just learn fast.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. Literally … So we just learned, right? That’s the game, just learn fast.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Single Grain

MAY 5, 2023

Results: Increased Facebook Reach by 5X Even though SkeletonHD increased its ad spend by 300%, they also: Increased their Facebook reach by 5X Improved their CPM by 15% Increased conversions by 7% Improved engagement by 19% Because of these results, SkeletonHD doubled their overall business revenue. cost-per-click and only spending $1,495.88

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.

Agency 52

Agency Advertising Retargeting Conversion 52