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Our latest partnership with Digital Turbine helps us further this mission by offering publishers access to premium advertising demand on InMobi Exchange through their existing FairBid stack at no additional cost. ” “Digital Turbine has been a key partner for InMobi since 2014. .”
The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. For publishers, these are improved ad fillrates, higher revenue, and better user experience. The same applies to SSPs.
Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-sideplatforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-sideplatforms.
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