Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

InMobi

MAY 10, 2021

Our latest partnership with Digital Turbine helps us further this mission by offering publishers access to premium advertising demand on InMobi Exchange through their existing FairBid stack at no additional cost. ” “Digital Turbine has been a key partner for InMobi since 2014. .

Header Bidding 52

Header Bidding Demand Side Platform Fill rate Banner 52

Smart-Hub

JUNE 11, 2024

RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

JUNE 8, 2022

LiveRamp is a data enablement platform headquartered in San Francisco. a legacy data analytics, and software service company founded in 1969, acquired LiveRamp in 2014. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. Acxiom Corp., How does it work?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69