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These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting. The main challenges included developing a platform that could handle billions of bid requests and display the data in real time.
A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through displayadvertising and real-time bidding. Running retargeting campaigns based on target demographics.
The Approach The campaign was made up of ongoing paid and organic search activity to support a display campaign. There were also video assets that ran alongside display and paid search campaigns. From displayadvertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.
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