InMobi

MAY 10, 2021

.” “Digital Turbine has been a key partner for InMobi since 2014. Publishers can maximize eCPMs and fill rates by tapping into InMobi’s premium in-app advertising dollars without compromising on operational efficiency,” said Ram (TK) Krishnamurthy, Vice President of Customer Success at InMobi.

Header Bidding 52

Header Bidding Demand Side Platform Fill rate Banner 52

Brid.tv

NOVEMBER 4, 2022

Ever since it came out in 2014, header bidding has been gaining popularity among publishers in all industries. It is apparent that switching to header bidding is the way to go for publishers, especially those who are facing the challenge of low ad fill rates. Put simply, header bidding is a type of real-time bidding.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Smart-Hub

JUNE 11, 2024

The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. For publishers, these are improved ad fill rates, higher revenue, and better user experience.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Lemonads

SEPTEMBER 10, 2020

AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads! Standard Banners are provided with 100% fill rate and worldwide coverage for all the most popular formats: 250×150, 300×250, 300×100, 315×300, 728×90, 900×250.

Native Advertising 52

Native Advertising Advertising CPC Banner 52