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One of the most sophisticated pieces of ad technology we have seen appear recently is video headerbidding. But what is headerbidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video HeaderBidding? How Does Video HeaderBidding Work?
.” “Digital Turbine has been a key partner for InMobi since 2014. We are thrilled that InMobi’s integration with DT FairBid is now available for app publishers looking to strengthen their monetization outcomes via bidding.
RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of headerbidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.
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