VideoWeek
JUNE 12, 2024
While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. AddThis had previously had to shut off access to data from EU users, in order to comply with GDPR.
Martech
JUNE 13, 2024
But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
MAY 13, 2024
GDPR, CCPA, et al are a direct result of consumer blowback against constant online tracking. Mind you, she said this back in 2014, when the so-called data revolution was in its heyday. Okay, that’s a lot to unpack, so let’s break it down.
VideoWeek
JANUARY 8, 2024
Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. The Australian TV market has a reputation for being an early adopter in programmatic TV.
Single Grain
JANUARY 22, 2020
If your e-commerce site has not followed important regulations such as the General Data Protection Regulation ( GDPR ) and subsequently suffered a cyber attack, you could face severe penalties. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. In August 2014, Google announced that HTTPS is a ranking signal.
Ad Monsters
APRIL 10, 2024
This movement started gaining traction in public opinion, particularly in Europe, with the GDPR. Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 17 countries The post Can Targeting Truly Be ID-Free? But today, these same consumers have become increasingly sensitive to the subject.
Clearcode
FEBRUARY 21, 2023
Below are the key events in the programmatic advertising and AdTech industries in 2022: Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0)
Expert insights. Personalized for you.
132 
Let's personalize your content