AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.

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Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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AdExchanger

NOVEMBER 19, 2024

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.

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Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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InMobi

MAY 10, 2021

” “Digital Turbine has been a key partner for InMobi since 2014. We are thrilled that InMobi’s integration with DT FairBid is now available for app publishers looking to strengthen their monetization outcomes via bidding.

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Paleo AdTech

MARCH 17, 2023

From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. The latter was written so fast that some of us suspected supernatural intervention. Our personal favorite was “ Les cas d’utilisation de la Log Data ,” en francaise avec une phrase en anglais. Ari n’apparait pas dans celui-ci.)

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Smart-Hub

JUNE 11, 2024

RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

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