Basis

JANUARY 5, 2023

With Google and Meta accounting for less than 50% of US digital ad spend for the first time since 2014—and with TikTok and retail media networks gobbling up more and more market share—we may be looking at a sea change in digital advertising. Think AI was impressive last year? Will 2023 bring the death of the duopoly?

Marketing 85

Marketing Impressions Retail Conversion 85

InMobi

APRIL 1, 2015

The latest InMobi report, State of App Downloads and Monetization , based on InMobi Network research from 2014, answers these questions, and many more. World-wide, ad impressions grew by 62% and app installs by 28%. Asia Pacific expanded its already-large user base and witnessed positive growth in both ad impressions and app installs.

Impressions 52

Impressions Marketing 52

Martech Series

JUNE 29, 2022

It’s also quickly growing as a marketing channel, with an impressive 92% of global users taking action after watching a TikTok video. .” TikTok has seen its popularity continue to increase over recent years, with now 1 billion people around the world on the app. And brands have taken notice.

Marketing 88

Marketing MarTech Impressions Communications 88

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Martech Series

DECEMBER 13, 2022

. “We have known the bMedia team for a number of years, believe they are visionaries in the industry, and are consistently impressed with their capabilities. ” “Having been invested in bMedia since 2014, we are elated by the success that bMedia has realized since,” said Bob Tamashunas , Partner at Seaport Capital.

MarTech 77

MarTech Impressions Media Marketing 77

Digiday

APRIL 2, 2023

During former CEO Emmett Shear’s 12-year tenure, he guided the company from the startup days to a $970 million Amazon acquisition in 2014. “Twitch, and now Amazon IVS [Interactive Video Service], is, from a technical standpoint, one of the most impressive things the internet has seen over the last decade.”

Impressions 91

Impressions Entertainment Audience Advertising 91

InMobi

NOVEMBER 12, 2014

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. Ad impressions have enabled advertisers to bid intelligently on mobile ad inventory in a cost effective and efficient manner.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

PubMatic

DECEMBER 20, 2022

Programmatic guaranteed first became popular around 2014, when the industry realized it was a way to bend the rules on programmatic by pre-reserving inventory. There’s value in programmatic guaranteed to reserve premium inventory and lock in high-value impressions. Why are programmatic guaranteed deals a safety move?

Impressions 90

Impressions Advertising Media 90

InMobi

SEPTEMBER 2, 2016

The new strategic relationships give marketers the opportunity to measure offline attribution either through Placed's, panel app or NinthDecimal's impression based Location Conversion Index™, allowing them to measure down-the-funnel metrics including footfalls and the location conversion index.

ROI 52

ROI Conversion Impressions Audience 52

Smart-Hub

JUNE 11, 2024

The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. In 2014, the company leveraged a pop culture phenomenon with a slick branded video. That’s some pretty impressive reach. In 2018 the company generated $32 million in revenue.

Education 140

Education Pop-Up Entertainment Audience 140

Paleo AdTech

DECEMBER 10, 2023

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Single Grain

MARCH 25, 2020

First impressions are everything, and a value proposition immediately tells your potential customers that you've got exactly what they need. The headline is the first thing that your visitors will see – and the only thing if you don't get it right – so you need to create an excellent first impression. What is a value proposition?

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Brid.tv

NOVEMBER 4, 2022

Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. Ever since it came out in 2014, header bidding has been gaining popularity among publishers in all industries. So when a user plays a video, the player sends an ad request. Put simply, header bidding is a type of real-time bidding.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

All About Advertising Law

MARCH 26, 2021

” In July 2014, VIP introduced the “Bad Spaniels” toy, pictured below, which mimics the Jack Daniel’s whiskey bottle with some bathroom humor: “Old No. 2 on your Tennessee Carpet,” “43% POO BY VOL,” and “100% SMELLY.” LEXIS 13387 (D.

Impressions 59

Impressions Communications 59

Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. Demdex was founded in 2008 and BlueKai even earlier, in 2007, but the latter didn’t add DMP functionality until a few years before its acquisition by Oracle in 2014.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Single Grain

AUGUST 2, 2019

Photos are critical for establishing a first impression with new customers, so it is important that your photo choices convey the things you want them to convey. Your business easy to find and contact. A quality listing with relevant information makes your business easy to find in GPS systems and easy to contact through phone or email.

SEO 111

SEO Banner Mobile Search Impressions 111

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. The highest bidder will get the impression. connected to the ad server (for example, Google Ad Exchange).

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Single Grain

DECEMBER 29, 2020

To hear more about how a gig at Google sparked his VC desire, how he became such an impressive blogger, and why negative churn can be a surprisingly powerful mechanism for growing a SaaS product, take a listen to this podcast episode. Tomasz Tunguz' website and some of his posts: What I’ve Learned About Modern Monetary Theory.

SEO 119

SEO Education Marketing Non-Profit 119

All About Advertising Law

JUNE 2, 2015

In 2014, the Supreme Court decided POM Wonderful LLC v. Picture by Fruitnet.com (CC BY 2.0). The Coca-Cola Company , 134 S.Ct. 2228, which we have discussed in detail here , and here , and here.

Food 40

Food Impressions Agency Advertising 40

Digiday

OCTOBER 3, 2022

Multi-discipline agency Gale was founded by CEO Brad Simms back in 2014, as a research and CRM-driven shop that always was intended to be built upon. There’s a desire and need for marketing and advertising to be quantified not just to show the number of impressions and the reach, but to actually really show incrementality,” said Zhang.

Media 69

Media Agency SEO Ad Tech 69

All About Advertising Law

AUGUST 27, 2014

Survey says: We recently organized and participated in a panel, “Staying Current with Consumer Protection: Practical Lessons from Recent Enforcement Actions,” at LeadsCon NY 2014. In the education advertising market, the top trigger terms were: “scholarship,” “salary,” “FAFSA,” “earn,” and “largest.”.

Marketing 40

Marketing Education Impressions Finance 40

Digital Remedy

JULY 5, 2023

US Connected TV (CTV) Household Penetration, 2014-2023 (% of total TV households)” AdRoll, 11/05/21, “Why First-Touch and Last-Touch Attribution Are Out of Style” The post To Last Touch & Beyond: Understanding Attribution Methodologies appeared first on Digital Remedy. 6/2/2023. “US

Conversion 52

Conversion Ad Space Impressions Audience 52

Paleo AdTech

AUGUST 7, 2024

Korrelate could tie ad impressions to offline sales — for example, partnering with Polk for DMV registration data, — as well as give marketers insights into the impact of their digital channels on sales. ” Korrelate suspended operations in 2014, at which point it was down to single-digit clients. ”

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

All About Advertising Law

SEPTEMBER 5, 2014

Earlier this week the CFPB issued Bulletin 2014-02 , which provides more detailed guidance on the marketing of grace periods and promotional rates for credit cards. Avoid Abusive Claims.

Finance 40

Finance Advertising Retail Impressions 40

Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. Demdex was founded in 2008 and BlueKai even earlier, in 2007, but the latter didn’t add DMP functionality until a few years before its acquisition by Oracle in 2014.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Single Grain

MAY 5, 2023

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. During the campaign, Facebook and Instagram accounted for 25% of Seltzer Goods’ sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

All About Advertising Law

OCTOBER 18, 2016

While the other states appear to have closed their investigations, in 2014, Washington State sued and subsequently filed an amended complaint in 2015. Defendants tried a short-lived campaign aimed at creating the impression that doctors would recommend 5-Hour ENERGY® to their patients. Ask Your Doctor Claims.

CPA 40

CPA Impressions Advertising Food 40

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022. These impressions were also sold at a 16% lower rate. In fact, its ad supply is oversized.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Ad Beat

JULY 26, 2019

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. However, it does not persuade an already interested consumer, thereby, making it more effective for the early impressions and not the late ones.”. Let’s enjoy our money, not worry about it. pic.twitter.com/e5udR8zGBJ.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe.

Media 52

Media Affiliates A/B Testing Conversion 52

Digiday

SEPTEMBER 8, 2022

Pauley added that in 2021, the lion’s share — three-quarters — of the company’s total impressions ran through the company’s first-party data solution Forte. “And I remember I saw the headline, but we didn’t scramble to understand what it would mean for our business the way that we did when the first delay came out — a push back to 2023.”

Media 68

Media Cookies Ad Tech Ad Exchange 68

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In the LiveIntent Exchange, 100% of impressions have nonID associated with them. What kind of data does it use to identify users?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

MAY 5, 2023

The Results The outcome of this “clean-up” was nothing short of remarkable: A staggering 309% increase in conversions An impressive 135% increase in CTR for search campaigns A reduced cost per conversion by 43% Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Lemonads

MAY 15, 2020

I joined STM in 2014 as a member, wanting to learn more about running paid traffic. I must have made an impression on zeno during the course, because soon after he recommended me for the role of forum moderator - a role I’ve been in ever since. I’ve been a full-time online marketer since 2006. What is your role there?

Affiliates 52

Affiliates Marketing Non-Profit Pop-Up 52